PAST
CLIENTS
[ To Those Who Refuse to Settle ]
Higher Education and Nonprofit Leaders, welcome to a new era.
An era filled with unprecedented challenges.
Where leaders like you are tasked with:
High expectations. Limited resources. Relentless pressure.
But you have a vision—a transformative one.
You're not just aiming for ambitious goals; you're fighting for mission-critical success.
Because failure isn't an option.
You want to create an environment where your team isn't just keeping up—it leads.
Where every strategy, campaign, and initiative drives results: the kind that strengthens your organization and gives you the pride of real accomplishment.
But let's be honest. You can’t meet these expectations alone.
Relying solely on your team to tackle every challenge? Not sustainable. Pouring resources into agencies that don't fully understand your world? Often, a miss.
The problem isn't change—it's speed.
The smarter and faster you move, the better your position to thrive. The slower you act, the more stuck and vulnerable your organization becomes.
You’re ready for a better solution.
One that combines deep understanding with agile, high-impact strategies.
One that maximizes your resources, drives change, and transforms challenges into triumphs.
It's time to make your vision a reality. Let's start.
Hi, I'm Dan Giroux. I help education and nonprofit leaders transform strategy into impact.
With 20+ years of experience in higher education, nonprofit, consumer, and B2B marketing, I specialize in helping institutions optimize their marketing and advancement functions to drive revenue, reputation, and relationships.
Think of me as the bridge between Institutional Advancement and Central MarComm—aligning strategy, messaging, and communications to fuel engagement, enrollment, and philanthropy.
I've led marketing and engagement strategies behind $6B+ in philanthropy, build major university brands, driven record-breaking enrollment growth, and led high-impact advancement MarComm teams.
My background spans both agency and in-house leadership, giving me a rare ability to align institutional needs with the creative innovation, agility, and real-world marketing expertise of top-tier agencies—delivering transformational results.
My mission? To help institutions break down the silos between marketing and advancement, ensuring teams work together to strengthen strategy, sharpen messaging, and use strategic communications to drive philanthropy and engagement.
ENDORSEMENTS
"My colleagues and I are very happy with the process and results from working with DJG Marketing on a website audit. We received thorough, data-driven recommendations and felt like Dan and his partner Patrick were true members of our team. What I appreciated most was that the final deliverable was tailored to our institution—not a copy/paste exercise. Throughout, Dan was communicative, supportive, and excited by the work. His experience from the agency world and in-house at higher ed institutions gave us the best of both worlds for insights and industry best practices."
Rachel Semigran
Director of Enrollment Marketing,
Swarthmore College
SERVICES
Strategic Solutions for Education and Nonprofits
When complex challenges arise, I provide a smarter, cost-effective alternative to internal problem-solving or hiring large, costly agencies.
My core services focus on delivering strategic assessments that evaluate your current approach and provide a clear path forward. From MarComm teams to current brands and past campaigns, I offer actionable insights and practical recommendations to position your organization for both near-term and long-term success.
By combining in-depth evaluations and forward-thinking strategies, I help you address gaps, uncover opportunities, and implement solutions that align with your mission and goals. This agile, hands-on approach saves you time, reduces costs, and empowers your team to focus on what matters most.
KEY AREAS OF EXPERTISE:
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Strategic Roadmapping / Plan Development: Creating tailored, actionable plans to guide your organization's strategic priorities and achieve measurable results.
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MarComm Assessments: Evaluating team structures, strengths, strategies, and alignment with institutional goals to identify optimization opportunities.
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Campaign Communications Assessment: Analyzing effectiveness of past or current campaigns to refine messaging, enhance performance, and maximize future outcomes.
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Brand and Reputation Enhancement: Strengthening your brand and visibility to engage stakeholders and build trust.
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Alumni and Donor Engagement: Designing strategies to cultivate meaningful connections that drive philanthropy and sustained loyalty.
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Client-Agency Partnerships: Facilitating agency searches, assisting with contract structure and negotiations, and optimizing relationships to ensure mutual success.
Benefits of Partnering
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Instant Expertise: Add 20+ years of proven industry experience and leadership to your team—immediately.
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Rapid Onboarding: Ramp up quickly with minimal handholding, accelerating your speed to solutions/market.
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Stakeholder Alignment: Address the issues that matter most to your stakeholders for maximum impact.
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Risk Mitigation: Avoid costly missteps and derailed high-visibility initiatives with expert guidance that minimizes risk.
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Success Assurance: Boost your likelihood of success while staying within budget and meeting critical deadlines.
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Tailored Engagements: Flexible, individualized solutions designed to meet you where you are.
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Expert Network: Leverage my network of trusted specialists, expanding your resources and insights.
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Trusted Partner: Work directly with me—a highly trusted and dedicated partner whose sole focus is your success.