PAST
CLIENTS
[ An Open Letter to Those Seeking a Better Solution ]
Higher education and nonprofit leaders, welcome to a new era.
One filled with unprecedented challenges.
Where 75% of CMOs feel the pressure of high expectations without the resources to match, most are fighting an uphill battle.
But you have a vision—a transformative one.
You’re pushing hard to drive your organization forward, aiming not just for ambitious goals but the mission-critical ones.
Failure isn't an option.
You want to create an environment where these goals aren't just met but exceeded. Where your brand and MarComm efforts align with the mission and deliver results—the kind your organization needs, your industry respects, and that give you a sense of real accomplishment.
But let's be honest. You can’t meet these sky-high expectations alone.
Relying solely on your team to tackle every challenge? It's not sustainable. Spending big on agencies that don’t fully understand the nuances of your world? Often, it's a miss.
Change is everywhere. But the real issue isn't the change—it's how quickly you can make it happen. Moving too slow leaves your organization vulnerable and feeling stuck. Moving smart and fast positions it to thrive.
You’re ready for a better solution—one that merges deep organizational insight with agile, high-impact strategies.
A solution that maximizes your resources, drives change, and transforms challenges into triumphs.
Hi—I'm Dan Giroux. I partner with higher education and nonprofit leaders to fast-track successful outcomes.
Part seasoned MarComm leader.
Part high-performing agency veteran.
With two decades of extensive experience in higher education, nonprofit, consumer, and B2B branding and integrated marketing communications, I excel at tackling the full spectrum of strategic business goals and initiatives.
I provide you a unique advantage, blending comprehensive organizational knowledge gained from in-house leadership with innovative, high-impact approaches from top-tier agency experience.
Unlike others who have worked in limited environments or focus more on thought leadership, I've walked the walk with dozens of organizations and businesses.
Whether you’re a senior leader, agency, or consultant seeking a partner, you can depend on me for expert counsel and professional support every step of the way.
ENDORSEMENTS
"My colleagues and I are very happy with the process and results from working with DJG Marketing on a website audit. We received thorough, data-driven recommendations and felt like Dan and his partner Patrick were true members of our team. What I appreciated most was that the final deliverable was tailored to our institution—not a copy/paste exercise. Throughout, Dan was communicative, supportive, and excited by the work. His experience from the agency world and in-house at higher ed institutions gave us the best of both worlds for insights and industry best practices."
Rachel Semigran
Director of Enrollment Marketing,
Swarthmore College
SERVICES
Tailored for Higher Education and Nonprofits
I provide a unique solution for partners seeking an alternative approach to complex problem-solving. No need to struggle through it internally, or invest time and resources hiring a large, costly agency.
My bespoke strategy, implementation, and consulting services leverage business acumen, expert marketing knowledge, and a network of specialists to deliver unbiased counsel and integrated strategies that drive transformative outcomes.
This agile, individualized, and hands-on approach results in significant time and cost savings for you. By reducing risk to your organization and advancing your strategic initiatives, I enable you to confidently focus on your core operations, knowing success is in trusted hands.
KEY AREAS OF EXPERTISE:
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Brand and Reputation Enhancement
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Student Recruitment
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Fundraising and Campaigns
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Alumni and Donor Engagement
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Issues Management / Crisis Comms
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Stakeholder Management
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Team Structuring and Optimization
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Effective Client-Agency Partnerships
Benefits of Partnering
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Instant Expertise: Immediately bolster your team with 20 years of top industry experience and thought leadership.
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Rapid Onboarding: Quick and seamless ramp-up with minimal onboarding, education, and handholding required, accelerating your speed to solution/market.
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Stakeholder Alignment: Ensure you're addressing the issues that stakeholders actually care about.
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Risk Mitigation: Reduce the risk of high-visibility initiatives derailing, preventing failed investments and ineffective projects (and even sometimes lawsuits).
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Success Assurance: Boost your probability of success as well as staying within budget and meeting critical deadlines.
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Tailored Engagements: Enjoy flexible, highly individualized scopes of engagement that meet you exactly where you are.
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Expert Network: Gain access to a personal network of industry experts and specialists, expanding your resources and insights.
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Trusted Partner: Work with a highly trusted and credible third-party whose sole focus is your success.